New research by PHFE WIC, UCLA, County of Los Angeles: $1 invested in WIC saves $2.48

WIC pays off! A team of researchers including UCLA’s Dr. Roch Nianogo and PHFE WIC’s Director of Research and Evaluation, Dr. Shannon Whaley analyzed the cost saving effects of the WIC program and found that every $1 invested in WIC saves about $2.48 in medical, educational, and productivity costs. Their study will be published in Preventative Medicine in July, 2019. Article Highlights:
  •  WIC is cost-saving.
  • Further savings could be achieved if all eligible women were enrolled in WIC.
  • WIC is cost-effective in preventing preterm births
  • Reductions in prenatal participation in the WIC program could lead to significant increases in costs.
Read the abstract and access the full study: “Economic evaluation of California prenatal participation in the Special Supplemental Nutrition Program for Women, Infants and Children (WIC) to prevent preterm birth.”

Saturday Hours

The following WIC offices will be open on Saturday June 15 and June 29 from 9:00 AM -2:15 PM.

WIC Center Address
June 15June 29
WestsideCulver City4700 Inglewood Blvd. Culver City, 90230
9 AM-2:15 PMClosed
Los AngelesHollywood5940 Santa Monica Blvd. LA, 900389 AM-2:15 PM9 AM-2:15 PM
Koreatown4214 Beverly Blvd. LA, 900049 AM-2:15 PMClosed
Westlake/MacArthur2120 W. 8th St. LA, 900579 AM-2:15 PM9 AM-2:15 PM
West Adams3667 Crenshaw Blvd. LA, 90016Closed9 AM-2:15 PM
South Los Angeles1967 W. Slauson Ave. LA, 900479 AM-2:15 PMClosed
Downtown428 East Washington Blvd. LA, 90015Closed9 AM-2:15 PM
Northeast Los Angeles4303 N. Figueroa St. LA, 90065Closed9 AM-2:15 PM
East Los Angeles
Boyle Heights2798 E. 1st St. LA, 900339 AM-2:15 PMClosed
East Los Angeles277 S. Atlantic Blvd. LA, 90022Closed9 AM-2:15 PM
San Gabriel ValleyBaldwin Park4239 Maine Ave. Baldwin Park, 917069 AM-2:15 PMClosed
City of Industry15942 Amar Rd. City of Industry, 91744Closed9 AM-2:15 PM
Covina1012 Citrus Ave. Covina, 91722Closed9 AM-2:15 PM
El Monte3560 Santa Anita Ave. El Monte, 91731Closed9 AM-2:15 PM
La Puente417 S. Azusa Ave. La Puente, 917449 AM-2:15 PMClosed
Rosemead8923 E. Mission Dr. Rosemead, 917709 AM-2:15 PMClosed
Pomona1460 E. Holt Ave. Pomona, 917679 AM-2:15 PMClosed
Pomona2232 S. Garey Ave. Pomona, 91766Closed9 AM-2:15 PM
South BayCarson860 E. Carson St. Carson, 90745Closed9 AM-2:15 PM
Gardena15212 S. Western Ave. Gardena, 90249Closed9 AM-2:15 PM
Hawthorne4455 W. 117th St. Hawthorne, 90250
9 AM-2:15 PMClosed
Inglewood975 N. La Brea Ave. Inglewood, 903029 AM-2:15 PM9 AM-2:15 PM
Lawndale15625 Hawthorne Blvd. Lawndale, 902609 AM-2:15 PMClosed
Torrance1640 W. Carson St.
Torrance, 90501
9 AM-2:15 PMClosed
Gateway Cities
Bellflower17610 Bellflower Blvd. Bellflower, 90706Closed9 AM-2:15 PM
La Habra131 S. Harbor Blvd. La Habra, 90631Closed9 AM-2:15 PM
Norwalk13926 S. San Antonio Dr. Norwalk, 906509 AM-2:15 PM9 AM-2:15 PM
Pico Rivera8842 E. Whittier Blvd. Pico Rivera, 906609 AM-2:15 PM9 AM-2:15 PM
Orange CountyAnaheim1120 W. La Palma Ave. Anaheim, 928019 AM-2:15 PM9 AM-2:15 PM
Santa Ana5015 W. Edinger Ave. Santa Ana, 927049 AM-2:15 PMClosed
Santa Ana1701 S. Grand Ave. Santa Ana, 92705Closed9 AM-2:15 PM

CinnaMoms Celebrating Black Breasfeeding Week!

By Tonce Jackson, MPH, RDN, CLE

Thank you all for joining us at our 4th Annual CinnaMoms event! In partnership with the YMCA and Black Infant Health, this was our best event to date! The moms were transformed, the men and dads were engaged and shared generational nuggets, and the community partners were mighty and unique. BabyWearingLA issued 50 baby carriers!

The CinnaTeam was well coordinated in purple, engaged, and active in their sections – Kids corner with Zina, Photos with Belen, Veronica and Ericka, Painting with Willie and Kim, Red Table Talk with Bethany, Sarah, Daynisha, Rhonda (aka Hostess), and Rodasha, Outreach and Welcome area with Jackie and Karen, Nursing bra, diapers and Recipe Table (25 total) with Rebecca and Danille, Food Service and Bakery with Morgan, Cheryl, Valerie and Meal Delivery with Angela, Allison, Susan, Ilanna, Judy, Sagrario, Carolyn and many more…

Special shout-out to Daynisha for her transparency and encouragement in the spoken word segment. Also, special thanks to Bethany for sharing her contact Eliza, who shared her poem “Liquid Gold.” Thank you to Cheryl and Rhonda, who donated “Paint Night” tickets to our mentor Kim Durdin!

Sharen, Allison, and Angela had a successful survey section and received great feedback from our families.

Our event could not be successful without the support of our Warehouse Department! The Warehouse team set-up and cleaned up with ease and a smile! Special thanks to our parking coordinators, Jesse C. and Jesse M. , who also participated in the Men and Dads area with Ruben and Mark.

Teamwork truly makes the dream and vision work!

Thank you to Kiran, Judy, Jennifer, Seniors, Area Managers, and Supervisors for supporting CinnaMoms and staff in this value-added service.

The event was such a success! It brought together 63 CinnaMoms, 10 CinnaDads, 20 community partners, lots of CinnaBabies, Karla (co-creator of CinnaMoms), and other guests from the community!


In the news: Empowering black moms to say: ‘I want to breastfeed’ via KPCC Southern California Public Radio

Coverage by Priska Neely

This piece on KPCC Southern California Public Radio featured our CinnaMoms program and the important role that breastfeeding plays in the lives of black mothers and babies.
Reposted from website:

Black moms are much less likely to breastfeed, compared to women of other races and ethnicities. That’s why maternal and child health advocates devote the last week of August to bringing awareness of the benefits with Black Breastfeeding Week

More and more local organizations, such as PHFE WIC’s very own CinnaMoms, are starting support groups with an aim to bring up breastfeeding rates for black women.

Listen to the audio piece here >